Branson Ice Cubes – Virgin Atlantic’s Newest Upper Class Amenity

Forget about lie flat seats and personal in-flight entertainment, why not a nice cold drink with a Richard Branson ice cube?  According to Virgin’s website, Richard Branson ice cubes will be gracing the drinks of passengers seated in Upper Class beginning later this month.  They’ll be provided to promote the new in-flight Upper Class bar, touted as the longest on any aircraft.

According to the article,

“Virgin Atlantic is giving Upper Class passengers the chance to cool their in-flight drinks with bespoke Richard Branson ice cubes. The new ice innovation means all passengers will be able to enjoy some chill out time with Mr Branson at the new bar – the longest of any airliner. The ice cubes have been created using the exact measurements of Sir Richard’s head and feature an impressive level of detail. The mould for the ice cubes took a team of four skilled designers a painstaking six weeks to create using detailed photographic techniques and laser scanning technology to create the perfect likeness of Sir Richard.”

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