A post on airliners.net by uaord2000 notes that turn down service is coming to United beginning November 1st.
This was communicated to flight attendants internally. Beginning Nov 1st, in international first class (global first) we will offer a turn down service including placing a mattress on the seat in the “lie-flat” position and placing the duvet on top with two large pillows. This was tested on a few flights and was very well received by passengers.
I experienced my first turn down service on a Qantas flight from LAX to Melbourne (booked with AAdvantage miles) about eight years ago and it definitely was more valuable than one would think. It included placing down a mattress, tucking in a form fitted sheet, and making up the bed with another sheet, duvet, and pillows. Turn down service is already provided by many airlines based outside the US, but American is currently the only other US carrier offering the service. I love the post in the same thread by 4engines4lnghll who notes that AA is doing the same thing expect for their new program you take the seat with you 😉
No official communication from United yet, but with an expected November 1st launch, we should be able to confirm soon whether this story is accurate…
PS – Today is the final day to win a seat next to Randy on the Star Megado 4, you can enter here and follow the links to enter all the other blogger contest pages as well.