United Airlines today introduced special edition amenity kits as part of their “Flyer Friendly” campaign. Available for customers in United BusinessFirst on long-haul international flights departing from the United States, the collectible tins highlight each of United’s eight North America hubs. Each customer in BusinessFirst will receive one of the eight tin designs, which feature distinctive imagery that United commissioned specifically for the brand campaign.
“These commemorative amenity kits showcase our hub cities and our flyer friendly network connecting customers to points around the globe,” said Tom O’Toole, United’s senior vice president of marketing and loyalty and president of MileagePlus.
The special edition kits include the amenities of the traditional BusinessFirst kit, including Philosophy brand skin care products, and will be available until March 1, 2014 or until supplies last. Customers in BusinessFirst will receive the traditional amenity kit on long-haul flights arriving in the United States.
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3 comments
Lovely images, unfortunately they are being provided by United, no longer “the friendly skies” despite their marketing campaign. If they would provide friendly and consistent service they could skip the expense of these new kits.
@John I wholeheartedly agree. Amenity kits are a minor frill of the experience as a whole. If United could provide decent service and reward their loyal customers with the same loyalty they would get so much more business from me. It’s sad that they just don’t get that.
These are actually nice. Too bad i wont get a chance of grabbing one.