“How useful do you find blogs to inform you about the SkyMiles program?”…love that one! Delta is asking for feedback on SkyMiles and providing 250 miles to share your opinions. The questions almost seem too good to be true for a BA reader, inquiring about the availability of awards and the ability to redeem for a “reasonable amount of miles”, comparisons to AAdvantage and other programs, elite benefits, whether blogs shape your opinion of the SkyMiles program, and even a text box to offer your own suggestions on improving the program. I think my text went on for two pages!
The email below is targeted but check your inboxes to see if you received one. The offer is signed by Karen Zachary, Managing Director SkyMiles, someone that many of us at the Freddies got to meet first hand. She was open and honest regarding the negative changes and seemed to counter each with a business case (in terms of short term profitability anyway). Hopefully some thoughtful comments and low scores will help convince her team that loyalty is important for long term profitability as well.
I’m truly someone in the New York area who would prefer to fly Delta (in-flight product, consistency, customer service), but have specifically changed my loyalty to AA (going out of the way sometimes) due to the superiority of the current AAdvantage program.