Moxy Hotels is Marriott’s new “millennial-focused” brand that debuted in September 2014 in Milan. The company calls it a boutique-hotel concept for the budget-savvy traveler.
Moxy is a fresh and innovative brand combining stylish design and approachable service at an affordable price point. With tech-enabled rooms, vibrant lobby spaces and warm, modern service, Moxy aims to surprise travelers with a thoughtful, spirited and fun guest experience. Moxy Hotels boldly reinvents the select-service hotel experience to fully embrace today’s Next Generation traveler and to show the world what “moxie” really means – fun, spirited and stylish.
The first US Moxy locations opened in Tempe and New Orleans earlier this spring, but Marriott says the 108-room New Orleans French Quarter property will be their US model. I have not made a trip to the property yet, but Marriott’s site has finally added additional pictures (they’ve had just a few since opening). The property features exposed columns and open ceilings, while the rooms include multiple USB outlets, free wifi, and TVs with Crackle, Hulu, Netflix, and YouTube.
Today’s Millennial traveler appreciates the idea of hospitality over service: they want to be welcomed, and to help themselves. Knowing that this audience views self-service as the best service, Moxy has created a new way of traveling, which is smaller in concentration, not a reduction. Thoughtful touches permeate the Moxy experience, providing Next Gen guests with everything they want and nothing they don’t. Moxy’s inviting lobbies are crafted to be highly social spaces with a high-energy lounge, 24/7 self-service grab and go, ample plug-ins for personal devices, free and furiously-fast Wi-Fi, and the Moxy Digital Guestbook for streaming videos and pictures via Instagram. Each hotel is also equipped with a library and plug-in zones that invite a quiet read or a brief web browse. Guestrooms will offer keyless entry, screen casting and motion-sensor lighting. The design aesthetic will embody the ethos of the brand and the personality of the local areas. The brand’s photo booth elevators encourage and enable guests to snap fun selfies with locally-inspired props.
Marriott plans to open additional Moxy locations in Chicago, Nashville, New York City, Seattle, and San Francisco.