American Airlines Posts Behind the Scenes for New Uniform Photoshoot

I wrote on Monday about American rolling out its new uniform, the first major change since the 1980s. I just flew with American yesterday, and the crew was sharp with this new look. Uniforms can be hard to design, especially in the airline industry. They have to cover a variety of weather conditions, and stand up to heavy use—some flight attendants have to wear them for 16-hour flights!

In older pictures the uniform looked a bit generic, but I think the scarves and ties gives the otherwise bland outfit a nice pop. American did a pretty fancy “on figure” photoshoot in New York City to showcase the new look to the press.

American Airlines New Uniform (2016)

American Airlines New Uniform (2016)

American Airlines New Uniform (2016)

They also shot a series of “lie flat” photos showcasing just the uniforms. The photos look really good:

American Airlines New Uniform (2016)

American Airlines New Uniform (2016)

American Airlines New Uniform (2016)

They have now posted a behind the scenes video about the photo shoot.

A pilot for Envoy Air (wholly owned subsidiary of American; used to be American Eagle) unboxed his set of uniform in a YouTube video. I’m happy to see that folks at American are excited about the new uniform; usually when there is pride in working for a company, good service and strong morale usually follow.

The few flight attendants I talked to on my flights yesterday were happy with the uniform. A few were still wearing old US Airways uniforms, but they were doing an overnight away from home, so that might explain why they hadn’t switch over yet.

There seems to be a bit of fanfare surrounding the new uniform, now that it’s been rolled out to all 70,000+ employees. American is even using the #AATeam hashtag on social media, and you can tell many crew members looked genuinely excited.

 

There is still work to be done a few years after the merger, and I’m happy to see them working on aligning the “look” of the airline. Now…how about we talk about aligning the two three four many types of Business Class seats you have across your fleet?

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