Is This What “Tier One” from American Express Is?

Over the past couple of weeks, there were plenty of rumors surrounding American Express’ premium card offerings. Ever since the Chase Sapphire Reserve was introduced, people (myself included) have been making comparisons between the $450-annual fee credit cards available on the market.

There were rumors of American Express launching a brand new card, to potentially draw in a new crowd. However, it looks like for the time being, the only enhancement to the Platinum card is a 5x multiplier on airfare purchases. They also amped up the Business Card on the redemption front, but that was about it.

Among the rumors was a brand new credit card called “Tier One.” Monkey Miles identified a trademark filed by American Express with the name, which led to speculations that Tier One might be the name of the brand new card. It does have a nice ring to it, and while it’s a departure from naming cards with premium metals, still seems very American Express.

American Express filed a trademark for "Tier One" back in May 2016

American Express filed a trademark for “Tier One” back in May 2016

Well, we might finally have our answer to what Tier One is. A recent job listing from American Express references the program. However, for those hoping “Tier One” would be a “Chase Sapphire Reserve killer,” well…this might be a bit disappointing.

The Customer Relationship Marketing team’s mission is to deepen engagement and drive incremental value for our Business and Corporate Card Members. The team focuses on inspiring spend among Card Members.

This position is a terrific opportunity to drive measurable loyalty among GCP’s highest spending customers by delivering high-touch marketing and servicing treatments through a loyalty program called Tier One. We are looking for a dynamic, customer-focused collaborator to help drive the strategy for this program forward by developing a best in class marketing plan and managing the evolution of our servicing strategy. This position is ideal for someone who is excited about delivering premium experiences and benefits to Managed Mid-Market customers in order to drive loyalty and tangible business results.

American Express Tier One looks to be a corporate loyalty program

American Express Tier One looks to be a corporate loyalty program

It looks like Tier One will be a loyalty program for American Express, but will concern only Business and Corporate card holders. Amex does have a pretty solid Business card offering, and their Corporate cards are popular among big firms. That’s not to say that Amex isn’t planning a brand new card for mainstream consumers. But at this point, it seems unlikely that Tier One is the “CSR Killer” many have hoped for. Still, if you run a small businesses, this might be something coming your way in the future.

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