British Airways Unveils New First Class Amenity Kit By Liberty London

British Airways will soon be providing a new amenity kit to First Class passengers! The new amenity kits, or washbags as they call them, will feature designs from Liberty London, a department store known for their fabric and textile selections. The toiletries will continue to be Aromatherapy Associates branded.

Just like the current rendition, the kits will come in separate versions for male and female passengers. The male kit will feature a “black embossed textured exterior,” with a printed lining that has a paisley motif. Inside, customers will find the usual supply of lip balm, deodorant, moisturizer, and shaving kit, and dental kit. Socks and eyeshades will be included.

British Airways First Class Amenity Kit by Liberty London. British Airways/Stuart Bailey

British Airways First Class Amenity Kit by Liberty London. British Airways/Stuart Bailey

The women’s kit, on the other hand, will feature an “oriental inspired floral print,” and can be repurposed as a wristlet. The contents remain largely unchanged from the current rendition, with facial cleanser, lip balm, hand lotion, deodorant, and a moisturizer. There will also be a dental kit, hairbrush, socks, and eyeshades.

British Airways First Class Amenity Kit (Women's) by Liberty London. British Airways/Stuart Bailey

British Airways First Class Amenity Kit (Women’s) by Liberty London. British Airways/Stuart Bailey

The amenity kits will launch on January 7, 2017, on the Los Angeles – London route. It will then be rolled out to the rest of the fleet. British Airways also says that they plan to change up the print designs throughout the year.

British Airways First Class Amenity Kits by Liberty London. British Airways/Stuart Bailey

British Airways First Class Amenity Kits by Liberty London. British Airways/Stuart Bailey

Just from my own flying experience, I know many travelers leave the amenity kits on the plane after a flight. We are definitely seeing a trend where airlines are introducing amenity kits with rotating designs, which might encourage more people to collect or take the kits home with them. Amenity kits can be a great branding opportunity (like when hotels want you to take their toiletries home, because it’s cheap advertising), and I think these kits look pretty handsome!

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