Economy Seats of the Future? Pay for Space, Not a Seat…

Are these the economy seats of the future? Will you be paying or using miles for space and not a seat? British design firm Seymourpowell has a seating concept called the Morph and they strongly believe that it’s coming to the back of your future flight. “Passengers who can afford premium, business or first class have a choice and hence some control over their own experience,” says Seymourpowell’s head of transport Jeremy White. “Morph is a solution – a standard product that meets the needs of lots of different kinds of people. The pitch is simple: Morph can, quite literally, morph to best serve those who are using it.”

The Verge gives a preview of the Morph:

Screen Shot 2013-12-08 at 9.53.02 PM

Screen Shot 2013-12-08 at 9.54.18 PM

Rather than a trio of individual seats, each made of several pieces of fabric and foam, Morph is better described as a bench. A single piece of fabric is stretched across to form the seats, and another forms the back of the chair. The individual seats are designated using armrests and dividers to clamp the fabric in place.
Instead of moving the entire seat back to adjust the pitch of the chair, mechanized seat formers are positioned under the fabric, allowing users to decide the recline and support that best fits them.

Screen Shot 2013-12-08 at 9.54.29 PM Screen Shot 2013-12-08 at 9.54.58 PM

By moving the dividers that define each seat, airline staff can effectively tailor each bench for its occupants. All three seats take up 54 inches of width — a fairly standard economy bench size. When shared between a trio of passengers, that offers 18 inches each. However, there are times when we don’t require three equal seats.

Screen Shot 2013-12-08 at 9.55.03 PM

Check out The Verge for full details on the Morph.

The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.


  1. A second no. Seat space in economy are really tight as it is. Just because I am a bit smaller in size does not mean I need less space (I’m mildly claustrophobic too).

Leave a Reply

Your email address will not be published. Required fields are marked *