airberlin and Etihad Airways unveiled an Airbus A320 aircraft in a brand new joint livery, marking the launch of their new Moving Forward campaign. The partnership between the two airlines, formed in 2011 when Eithad announced it was taking a 29.21 percent stake in airberlin, has carried close to 900,000 passengers and contributed €200 million in revenue, according to a joint Etihad and airberlin statement. In 2014 the two airlines will strengthen their partnership with joint sales operations and code sharing across the networks of both airlines. Currently, 66 airberlin routes carry the Etihad Airways ‘EY’ code and 33 Etihad Airways routes carry airberlin’s AB code. In 2013, the two networks saw a 74 percent increase over the previous year with a total of 563,000 common codeshare passengers.
In Berlin, Wolfgang Prock-Schauer, airberlin’s Chief Executive Officer, and James Hogan, Etihad Airways’ President and Chief Executive Officer provided further details:
Since the launch of the partnership two year ago, commercial ties between Etihad Airways and airberlin have deepened significant … [Increasing] the destinations and flight options for guests. Following the implementation of joint codesharing across the networks both airlines will strengthen the commercial partnership in 2014. That will include the expansion of joint sales operations, building on the current services provided by 17 joint sales offices located around the world, and representation in more than 50 international markets. The airberlin touristic expertise, an important pillar in airberlin’s business, will also continue to be central to marketing the combined network. The developments in the commercial partnership are set to further increase the number of passengers who fly on the airberlin and Etihad Airways network, which currently serves 228 destinations in 84 countries.