You’ve seen the coolest thing at the Olympics right? It’s of course the beer fridge that only opens when you swipe your passport.
Thirsty for a Molson? Only a Canadian passport can unlock a red and white fridge the beer brand placed in Sochi, part of a marketing campaign.
Check out the pretty awesome promotional video which shows people struggling to open it in England, France and Brussels…until they find some Canadian backpackers…”Is there a Canadian here?”