Swipe Your Passport for Free Beer – Coolest Olympic Gadget

by Adam

You’ve seen the coolest thing at the Olympics right? It’s of course the beer fridge that only opens when you swipe your passport.

Thirsty for a Molson? Only a Canadian passport can unlock a red and white fridge the beer brand placed in Sochi, part of a marketing campaign.

Molson Beer Fridge Olympics

Check out the pretty awesome promotional video which shows people struggling to open it in England, France and Brussels…until they find some Canadian backpackers…”Is there a Canadian here?”

http://www.youtube.com/watch?v=8gper3YkzMg

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1 comment

Dimitri February 16, 2014 - 2:29 pm

So cool, good marketing 🙂

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