Did you know that back in 1988, Donald trump acquired rights to run the former Eastern Air Shuttle? Trump paid $365M for the Shuttle assets and its 17 planes. His ownership was a short and strange period, ending with US Airways taking control in 1992. The Daily Beast has a great retrospect, some of the more interesting takeaways:
- In classic Trump fashion, he attempted to win passengers by putting out a statement that Pan Am was unsafe and that he wouldn’t fly them.
- He spent more than $1 million to refurbish each jet – adding thick maroon carpeting, maple-veneer paneling, beige leather seats, and even faux marble sinks and gold-colored fixtures in the lavatories.
- The airline lured customers with frills like airport concierges who would book same-day reservations at fancy restaurants; gourmet food and drink and tarted-up departure lounges. “Bagels and coffee in the morning; boxed dinners with sliced Chateaubriand and salad; the flight attendants hustled to serve everyone meals and then pour two or even three rounds of drinks” in the 45 minutes the plane was in the air.”
Check out the full interesting read here.