Just two months ago, Qatar Airways updated amenity kits for First Class passengers. The kits were Giorgio Armani branded, featured generous sizes of Armani products, and were inspired by the brand’s Winter 2016 – 2017 Collection. It was a continuation of Qatar’s partnership with Giorgio Armani, which had been ongoing for a while.
Well, it appears Qatar Airways is ending their partnership with Giorgio Armani. They have unveiled brand new amenity kits, in conjunction with the announcement of a new, 3-year partnership with BRIC’s and Castello Monte Vibiano Vecchio.
The new First Class amenity kit will come in black, grey, burgundy, and white, presumably offered in rotation. The bags look like a miniature version of the BRIC’s Bellagio luggage, and will have a semi-hard shell, with full grain leather inserts. Inside, passengers will find olive oil-based products from Castello Monte Vibiano Vecchio, including the following:
- City Cream: Anti-Aging Moisturizer
- Night Anti-Aging Recovery Cream
- Hydrating Facial Mist
- Lip Balm
In addition to the skincare products, there will be a pair of earplugs, as well as luggage tag that bundles socks and eyeshades together. The kit for women will also include a hairbrush.
Qatar only offers First Class on their A380 product, which flies just a handful of routes. You can redeem American Airlines AAdvantage miles for flights on Qatar, and there are ways in which you can maximize a first class itinerary.
The Business Class amenity kits will also come in a BRIC’s bag, featuring similar color schemes, with Castello Monte Vibiano Vecchio products (in smaller sizes). However, they will not include the luggage tags, the night anti-aging recovery cream, or the hairbrush.
Qatar Airways is said to be launching a “Super Business Class” product in early 2017, after a few delays. Qatar CEO Akbar Al Baker said that the new product will be “a historic and revolutionary Business Class experience that no other airline can offer.” However, he also remarked that these new amenity kits will be a preview to what the “Super Business Class” approach will look like. Frankly, I’m not really wowed by the new amenity kits, and that doesn’t exactly bode well for the supposedly revolutionary Business Class…
What do you think of the new First and Business Class amenity kits from Qatar Airways?
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