British Airways’ new billboards in Piccadilly Circus and Chiswick are pretty damn cool. The digital billboards are part of BA’s #lookup campaign and are equipped with plane tracking technology. When a BA plane flies by, the display switches to a child pointing out the plane passing overhead with the flight number and the destination it’s arriving from. Other details displayed as planes fly above are the lowest fare for the route and weather in the city of origin!

 

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