Here’s something you don’t read every day: European no-frills carrier EasyJet has an idea to make the skies just a little friendlier for their youngest fliers.
They’ve launched an in-the-air lending library in partnership with HarperCollins Children’s Books. The “flybrary” will contain 60,000 physical children’s books in seven European languages spread across their 300 aircraft fleet.
Or maybe it’s just a ploy to soften their image after being ranked the second-worst airline in the world?
Launch At London Luton
The carrier launched the initiative at London Luton Airport with local-celebrity Katie Piper and author Rob Biddulph yesterday.
Biddulph tweeted from the event, writing that he really thinks the “Flybraries” could “take off ✈️”
@KatiePiper_ Tweeted This Photo from EasyJet’s “Flybraries” launch event at London Luton (July 15)
Luton Airport will also have a series of in-terminal events over the summer holidays at a special “Flybrary reading area” hosted by HarperCollins Children’s Books’ top characters. Children can dig into storytime or activities while waiting to board their flight.
EasyJet’s Library Details
According to EasyJet, over half of British children would choose being read a story over an extra 30 minutes screen time while 64% of parents plan to use summer vacation to read a book with their family.
The featured titles include; Dinosaur Juniors by Rob Biddulph, Mog and Bunny by Judith Kerr, Paddington Abroad by Michael Bond, The Boy Who Could Do What He Liked by David Baddiel, and Geek Girl by Holly Smale.
In addition, passengers will be able to download samples of books at easyjet.com/en/flybraries.
Where Can You Experience An EasyJet Library?
EasyJet is one of Europe’s leading short-haul carriers serving 979 routes between 156 airports in 33 countries. According to the carrier, they fly more of Europe’s top 100 routes than any carrier meaning that you should have plenty of opportunities to check out a “flybrary” on your European holiday this summer.
Be careful, though, EasyJet strictly enforces its carry-on luggage policy — disagreements could lead to getting tasered and arrested as happened to one passenger from London Gatwick to Belfast.
No word on whether easyJet crew will be enlisted to read to your kids in-flight
No word on whether EasyJet plans to expand its “Flybrary” to include titles for older audiences. But if this keeps kids distracted on flights (and not crying in hysterics), I’m all for it!
Now, where are the books for us adults? What do you think? Should other airlines launch lending-libraries for children (or adults) onboard?
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[…] Unite is also threatening a crippling strike over 17 days at Stansted Airport where it represents check-in agents for EasyJet. The strike will cause severe delays for thousands of EasyJet passengers according to Unite. At least they’ll have the chance to read children’s books on-board thanks to the carrier’s new “Flybraries” promotion? […]