Don’t worry she’ll still be on-board, she just won’t be the main focus in Singapore’s latest round of advertisements…

eTN Global Travel Industry News is reporting that “Singapore Airlines is taking a measured step away from the iconic ‘Singapore Girl’ who has traditionally been at the heart of its advertising campaigns. In a new series of advertisements set to air next week, tagged The Lengths We Go To, the airline shifts the emphasis from its highly recognizable flight attendants towards the airlines’ overall attitude of customer service, particularly around providing the experience and comfort of ‘home’.” “The campaign is very much about the spirit of Singapore Airlines and the lengths that we go to make sure that each and every customer feels at home, feels that their needs are anticipated and taken care of” explains Sheldon Hee, Singapore Airlines’ VP of marketing communications and development.”

Full article here.

A sample of the new ads…


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