Companies know that it pays to lock in customers early and retain them. United Airlines is offering a unique college student and young adults discount. United’s goal? Sure, it’s to have teens and early 20-somethings book a plane ticket. But more importantly, it is also have them create a United frequent flyer account and download the United app and keep their loyalty.
For young adults, the offer is simple — a 10% discount on most United flights in economy to travel back home form school, visit friends and family, and more.
The Offer
United’s offer is for 10% off of economy fares for flights booked through the United app. In order to be eligible, reservations must have an attached MileagePlus account with the date of birth entered (and one that matches travel documents) that shows the traveler is between 18 years-old and 22 years-old.
The 10% discount is good through December 31, 2019 but can be for travel after that date.
Eligible flights include all domestic and select international destinations (must originate in the U.S.). The discount is available for flights operated by United, United Express and select partner airlines with codeshare flights identified with a “UA” flight number.
How The United Young Adult Discount Works
- Download the latest United app. (You’ll only get this discount when booking flights through the app.)
- Sign up for a MileagePlus account. (And enter your birth date.)
- Search for flights on the United app. (Select “Book” on the bottom navigation bar.)
- Select “Discounted travel (ages 18-22).” (The discount will automatically show up.)
United also will be offseting the carbon footprint for the first 25,000 tickets bought through this program.
Full details of United’s offer can be found here.
The Upshot
This is a brilliant customer acquisition play that will lock in new United customers. At the very least, it gets young adults and college students to create a frequent flyer account — and with United miles no longer having an expiration date, will draw them to come back again to fly and earn more miles.
Related: United’s Award Chart Is Ending — Here Is What To Know
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1 comment
[…] As reported by Point Me To The Plane, the offer is targeted at young people who are looking to travel across the country, either to go home or visit friends and family. As a result, the offer is only available to coach-class seats and bookings with single ticket reservations. However, if more than one young adult wants to travel together, they can book separately on their own individual accounts. […]