Virgin Atlantic’s Little Red to End Service

Virgin Atlantic announced this morning that Little Red, its domestic airline, will officially be closing next year. The statement noted that “Little Red has not been able to make a positive contribution” to the company. The airline just recently launched in March 2013.  Virgin stated that they will instead be focusing on their transatlantic routes in partnership with Delta and confirmed their expectation of turning a profit for the current year.  From Reuters:

Virgin Atlantic said the decision on Little Red followed a review of its network which has put a new emphasis on its transatlantic routes. The Little Red service did not provide enough feeder traffic onto Virgin’s transatlantic and other international routes, the airline said on Monday. Virgin Atlantic’s chief executive Craig Kreeger blamed the “inadequate” number of runway slots made available by regulators for Little Red’s failure. “While this challenged environment meant Little Red ultimately did not deliver the results we had hoped, this certainly will not dampen our enthusiasm to try new things in the future,” he said. Little Red will stop flying between Heathrow and Manchester in March next year with its Heathrow to Edinburgh and Aberdeen flights ceasing six months after that.

VA Little REd

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