Air Travel

New Food, New Headphones Coming to American Airlines Flights

American Airlines is joining a bandwagon of carriers making big upgrades to economy class buy-on-board menus. American being American, the new food must be a marketing opportunity. Last week I wrote about how airlines are turning cabins into experiential marketing nests, and American’s latest announcement plays right into that ethos. Conveniently, the airline is also…

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U.S. Airlines Collected More Fees Than Ryanair Last Year

Ryanair, the European discount carrier often cited as the world’s most-loathed by customers, has built its entire business out of charging airline passengers for just about every damn thing. But get this, the four big U.S. airlines are now beating Ryanair at its own game. American, Delta, Southwest and United Airlines all collected incometotal fee…

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Captive Environment: Airplanes Are Becoming Experiential Marketing Pods

A soaring collab between Allbirds and Air New Zealand. Image by Air New Zealand

In marketing, the power of a captive audience is incredibly valuable. Distractions on-the-ground abound, and capturing shorter attention spans are becoming increasingly difficult. Having a product next to, or on, a potential customer who has no choice but to sit in a seat for hours is a golden opportunity. The Five Senses Onboard Let’s break…

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Airline Change Fees Might — And Should — Go The Way of the Dodo

Change fees airlines

There have been a few headlines about the American Airlines CEO threatening to end flight changes and cancellations on non-refundable tickets. Disregard, there are much bigger forces at play. Congress is considering a cap that would limit fees that airlines can charge passengers to change tickets. This is significant in two ways. It would be…

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Bye-bye Boarding Pass: Delta Will Offer Curb-to-Gate Facial Recognition

This is the future. Starting later this year, your face will be all you need to catch an international flight at Atlanta Hartsfield-Jackson Airport. Delta Air Lines sent out a news release Thursday about end-to-end biometric facial recognition that will allow passengers to access all parts of the airport, and board flights, using just their face.…

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Trip Report: The ‘Nosebleed Seats’ On American’s 737 MAX

Last row on the 737 MAX. Image by Chris Dong

Every airline blog has covered American Airlines’ tortured new Boeing 737 ad nauseam. The tiny lavatories have been mocked from major news outlets to late night talk shows. The prevailing narrative: American’s newest 737s, the “MAX 8”, are about as customer friendly as a DMV office. Are these brand new airplanes really so bad? I…

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‘No-one Gives a F’: Cathay Pacific Misspells Own Name on 777

Cathay Pacific Paciic name error Boeing 777

This is embarrassing. Actually, quite embarrassing. Cathay Pacific just misspelled its own name, and not on some piece of in-flight literature. This typo is plastered on the side of a Boeing 777: “Cathay Paciic”. It’s not clear how or why this happened. Cathay fessed up to the error on its own Twitter account. Oops this…

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First 777X Rolls Out: Why This New Boeing Isn’t Going Anywhere

This 777X-9 rendering gives a glimpse at what this bird will look like in-air. Image by Boeing

Boeing rolled out the first fully assembled 777X aircraft at its factory in Everett, Washington this month. The latest and greatest from Boeing isn’t scheduled to be delivered to launch customers until early 2020. However, Boeing is in full-scale prep mode, and its first 777X off the line is almost fully functional—minus an engine and…

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