During the Oscars last month, Hyatt became the latest brand to launch an ad campaign that seems to counter the Trump vision that many immigrants are scary and to be feared. With a remake of the song “What the world needs now is love,” the spot which continues to air nationally shows a series of small gestures between travelers filmed in Thailand, Morocco and Spain. The people are of different races and creeds, like Hyatt employees and guests. However, like Nike and Cadillac, Hyatt is denying that their ad has any political overtones whatsoever. Here’s what they told CNBC:
Asked whether the campaign is a comment on President Donald Trump’s travel ban or on making the U.S. more inclusive, spokesperson Russin Royal told CNBC via email: “No, it’s not. Hyatt is a global company, and these moments are things we can all relate to. “We think that everyone can find themselves in the anthem spot – finding yourself in an unfamiliar or even uncomfortable place, and it’s one simple act of reaching out and human connection that can make a difference.”
Interestingly, commenters on that post remarked that they found it ironic that Trump is a global hotel owner himself who is staunchly preaching globalism, while others commented that they simply love the message of the ad and feel it has nothing to do with the current US political environment at all. What say you?