Hyatt’s New Ad Counters Trump’s Global View, Brand Denies Political Overtunes

During the Oscars last month, Hyatt became the latest brand to launch an ad campaign that seems to counter the Trump vision that many immigrants are scary and to be feared. With a remake of the song “What the world needs now is love,” the spot which continues to air nationally shows a series of small gestures between travelers filmed in Thailand, Morocco and Spain. The people are of different races and creeds, like Hyatt employees and guests. However, like Nike and Cadillac, Hyatt is denying that their ad has any political overtones whatsoever.  Here’s what they told CNBC:

Asked whether the campaign is a comment on President Donald Trump’s travel ban or on making the U.S. more inclusive, spokesperson Russin Royal told CNBC via email: “No, it’s not. Hyatt is a global company, and these moments are things we can all relate to. “We think that everyone can find themselves in the anthem spot – finding yourself in an unfamiliar or even uncomfortable place, and it’s one simple act of reaching out and human connection that can make a difference.”

Interestingly, commenters on that post remarked that they found it ironic that Trump is a global hotel owner himself who is staunchly preaching globalism, while others commented that they simply love the message of the ad and feel it has nothing to do with the current US political environment at all. What say you?

Comments

  1. I say it is time to stop politicizing everything. Take Hyatt at their word and move on.
    Stop blogging about these things to keep it going. For what? Clicks?
    I have travelled abroad extensively throughout asia since the election. People ask me about Trump to get my reaction but I don’t get any negative feedback that I can remember. I thnk it is because I refuse to enter into a detailed discussion, and I never speak negative about our government nor our nation abroad.
    I expect if travellers are getting any negative backlash it is a result of their initial negativity when asked about the election. If you act negative, I expect those you speak with will quickly join in.
    That is my experience and opinion.

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