Olympic Hospitality Houses – My Visit to the USA House – A Picture Tour

by Adam

Did you know that several of the countries that compete in the Olympics open up hospitality houses?  The houses try to create an environment that feels like home for the athletes and their families, with everything from large screen TVs tuned to the Games, bars, local food, free phone calls back home, and nightly celebrations for the day’s winners. Typically, parts of the houses are open to the public for free or a nominal fee, while others are only available for athletes and their friends and family.  The houses themselves have become a sort of competition amongst the countries as to who can top the others (yes, sort of crazy with today’s economy). Last week I blogged about my visit to Club France and this week I cover my visit to the USA House.

The USA House was located at the Royal College of Art opposite Hyde Park. Unlike the majority of the other houses, the USA House was closed to all non citizens.  US citizens were allowed to present ID for entry into the Team USA Olympic Store, though access to all other areas was restricted to the athletes and their family and friends, as well as the corporate sponsors. I was eventually able to talk a few USOC members into granting me media access into the USA House (using my Boarding Area credentials) and was even offered a private guided tour!

Welcome to the USA House

a man walking into a glass door

a flag on a wall

a door with a sign on it

a sign in a building

Team USA Olympic StoreThe USOC Team USA Olympic Store Manager mentioned an impressive 130% increase over sales at the Beijing Olympics. This might be due to the Nike USA Olympic Team jacket found in pictures 3 and 4,  priced at $450 USD and completely sold out in all sizes but XXL. “The ultra-reflective shell makes you visible even under subtle lights”, we tested this by turning off the lights and snapping a picture in the XXL, it really did glow in white light but at $450 it was a pass for me…

a group of mannequins holding basketballs

a store with many items and flags

a jacket on a swinger

a poster of a sports jacket

United Lounge

a chair and a lamp on a table

a white pillar with blue writing on it

Coca-Cola Courtyard – An outdoor “tropical themed coca-cola thirst quenching chill area”

a group of people standing around a television

a large metal pot filled with soda bottles

Bud Deck – My favorite part of the USA House, a top floor Bud Deck with great views, ample seats, and an open bar of Budweiser, Bud Light, and wine.

a sign on the door of a restaurant

a group of people sitting at tables with umbrellas

a group of people sitting at a bar

a group of people sitting at tables outside

Main Hospitality Area – 

a man and woman at a reception desk

HHonors Concierge to check bags, get directions, make reservations, etc.

 

a woman sitting on a couch in front of a large metal shelf with colorful boxes

AT&T Charging Station

 

a group of people sitting at tables in a restaurant

Athlete, Family, and Friend Dining Area

 

a group of people in a room with a large wall of people

Team USA - Signed by each Olympian and sent back to USOC HQ after the Olympics

 

a group of people sitting at tables in a room

a man standing behind a counter

Open Bar of Beer (Budweiser & Wine)

 

a man standing behind a counter with a soda and a box of bottles

What's more American than Coke Floats?

 

a buffet table with food in bowls

a table with bowls of food

a group of containers of food

a shelf with desserts on it

a shelf with desserts and cookies

a badge with a lanyard

So, was it Club France, not really. What house could live up to french catering each night, a private wine sommelier, live music, a nightly DJ set, VIP lounge bottle service, and an amazing view of Tower Bridge? However, besides the restrictive access policy, I really liked the USA House.  The food was very good, everyone was extremely friendly, and I guess I might have been a little partial to the team!  The Bud Deck was fantastic for enjoying the view and weather, while still cheering for Team USA on several flat screens that were set up. Up next, a quick review of houses from Belgium, Brazil, and Denmark.

Flight to London

Hotel in London

Tickets to the events

Chase VIP Lounge & Morimoto Dinner

Olympic Hospitality Houses – My VIP Visit to Club France – A Picture Tour

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2 comments

Divyesh August 30, 2012 - 8:34 am

I work at Deloitte and was looking for a picture or two of their rooms too 🙁

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On Your Mark… Get Set… Plan! – Zoe Klein October 21, 2020 - 12:40 pm

[…] to find a few of the Team Houses (some are open to the public and will serve food, etc.); check out social media to try and locate some of the biggest […]

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