Delta Upgrades BusinessElite Amenity Kit with Tumi & Malin+Goetz

by Adam

Delta made the announcement this morning that they are upgrading all BusinessElite amenity kits to include a Tumi case and Malin+Goetz skincare products. The enhanced amenity kits will be available to BusinessElite customers on all international flights later this month.

According to the press release,

The amenity kits will feature Malin+Goetz’s Neroli Hand & Body Lotion and Lip Moisturizer, a Tumi eye mask, socks, shoe horn, shoe polish, comb, dental kit, tissues, antibacterial wipes, earplugs and a pen. The products will be contained in a Tumi case made from the brand’s exclusive, virtually abrasion-proof ballistic nylon fabric.

“Delta continues to find new and innovative ways to differentiate the BusinessElite experience for our customers and the introduction of new amenities from Malin+Goetz and Tumi is a sophisticated way for us to enhance the time they spend with us in flight,” said Joanne Smith , Delta’s senior vice president of In-Flight Service. “These products are a unique, additional element to our BusinessElite experience, which includes full flat-bed seats, an industry-leading food and wine program, hours of digital entertainment options and premium pillows and quilted duvets.”

“Our partnership with Delta is an ideal alliance for Tumi, as our products have long been associated with a quality travel experience,” said Alan Krantzler , senior vice president – Brand Management for Tumi. “Our customers look for ‘best in class’ products and services in all aspects of their lives – Delta, Tumi, and Malin+Goetz is a perfect combination that delivers on this promise for the in-flight experience.”

“It has not gone unnoticed that Delta has been spending a tremendous amount of effort and energy to develop a truly great airline,” said Andrew Goetz , co-founder of Malin+Goetz. “Design, quality and customer service are the backbone of our DNA at Malin+Goetz – Delta and their customers embrace the same. We are thus very excited to partner with Delta to expose our brand and products to likeminded individuals in an environment with so much synergy.”

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4 comments

Haloastro February 1, 2013 - 12:52 pm

DL giveth, and UA taketh away

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IdahoSt February 2, 2013 - 12:14 am

all of this self gratification…I mean self congratulations makes me queasy

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