Delta is thinking about competing with foreign low-cost carriers by offering an international basic economy fare according to L.A. Biz.
Delta’s President said he wants to make sure that the airline is offering all options that a global traveler may want to purchase including a deeply discounted fare that includes minimal amenities, no mileage earning, and stiff penalties.
“I think we have to look at our entire service offering and ensure that we’re supplying what the market wants to buy. What we know is Delta has a very, very strong brand and much stronger than some of the ultra-low-cost carriers, and that people would prefer to fly with us than they would on some of the unknown non-brand names. But in many cases we don’t have similar configuration, mixes, product offerings, and I think that’s where we’re going to be looking. You don’t need to create an airline within airline, you just need to adjust to what people want to buy in the marketplace. And the closer we can get to what our customers want to buy in every sector, the more successful we’re going to be — and transatlantic is no exception to the rule.”
If not earning any miles with an ultra-low-cost fare, would you prefer to fly with Delta or Norwegian Shuttle?
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1 comment
Are they really competing on many of the same routes? It seems Norwegian uses mostly secondary airports.