US Airways $19.99 Premium Meals in Coach, Now Available on International Routes

by Adam Last updated August 1, 2012

US Airways today announced the start of their DineFresh program, an order ahead premium meal service for Economy passengers traveling to/from Europe, the Middle East and South America.

As per Hector Adler, vice president, InFlight Services, “With this new option, US Airways becomes the first U.S.-based carrier to offer a premium meal experience for customers in the main cabin.”

DineFresh options include either a vegetarian meal consisting of a Caprese salad with balsamic dressing, Portobello mushroom tortellini, Mediterranean-style appetizer and turtle cheesecake for dessert or a non-veg meal consisting of citrus-marinated chicken skewers, seasonal grilled vegetables, classic shrimp cocktail and creme brulee cheesecake for dessert. The meals are priced at $19.99 and must be ordered at least 24 hours prior to the flight at dinefresh.usairways.com. All meals come with a choice of complimentary Chilean wines.

Not horrible choices for those sitting in Economy and most likely better than the complimentary service. While US Airways has a whole FAQ on the program, here are some of the more interesting Q&As:

Q. If I order a DineFresh meal, will I still get a complimentary meal? A. Unfortunately we are not able to offer both meal options to our DineFresh customers.

Q. What if I don’t want wine with my meal? A. The price of wine is included with your meal. You are welcome to ask your flight attendant for an alcoholic beverage, such as a beer, spirit or cordial, from our beverage list. Sparkling wine and Stirrings cocktails may not be substituted

Q. What if I upgrade to Envoy? A. If you upgrade within 24 hours of your scheduled departure, we unfortunately won’t have time to cancel your order. However, we’ll find you and serve the meal to you in your new seat. If you upgrade more than 24 hours prior to your departure, you can cancel your order for a full refund. Just return to this site to cancel your order on the Cancel and Refund page.

Speaking of food choices, did I mention I’m excited for my Book the Cook Singapore flight???

The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

Adam

Adam is the proud Founder and CEO of both Point Me to the Plane and point.me. An international consultant turned TV programming strategist, Adam currently works full-time on both websites. His obsession with points and miles dates back to his freshman year at college. After browsing Flyertalk and Mileage Workshop, Adam pulled the trigger and signed up for his first Citibank AAdvantage credit card and MCI phone line (yes, landlines still existed). Back then, both deals were churnable and in no time at all, the college freshman had enough miles to travel to Europe and Asia in First Class for free, multiple times. Needless to say, he was hooked! Fast forward a few years and Adam of course ended up in a career with a heavy travel requirement…which meant extra miles for awards! As his colleagues and friends started to hear about and see pictures from his trips, they wanted in on the secret and Adam began to assist them with their bookings, Juicy Miles was born. At the same time, Adam started an email newsletter to prevent those less obsessed co-workers from squandering their point collection opportunities. The bi-weekly email covered everything from upcoming promotions, guidance on maximizing points, and redemption advice. The distribution quickly expanded outside the office and Point Me to the Plane became a BoardingArea blog.

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8 comments

Keri August 1, 2012 - 4:57 pm

Oooh. This looks exciting. I can only hope United follows suit, because I would gladly pay $20 to have those options rather than the free meals they serve on flights to Australia and Europe!

Nikos August 1, 2012 - 5:07 pm

It’s a great option, and well priced compared to similar options available to pax now. Wonder who will be next?! In the last month Westjet and Estonian Air have announced similar options, and of course Air France a few months back.. Nice to see, and hope to see more airlines offering it.

WarmNuts August 1, 2012 - 5:48 pm

They should do this domestically on flights greater than 2 hours. I would be a frequent customer as I often don’t have time to eat during the day.

Gene August 1, 2012 - 6:44 pm

So, you get two meals if you upgrade within 24 hours?

aadvantagegeek August 1, 2012 - 11:56 pm

I think it’s great idea. Wonder how many people will be willing to pay for the upgraded meal?

Tom August 4, 2012 - 10:43 am

Hi please add me to your email list thanks

adam August 4, 2012 - 2:51 pm

@Tom – added!

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US Airways $19.99 Premium Meals in Coach, Now Available on International Routes

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