On December 20th, Alaska Airlines announced additional expansion plans at Delta’s Salt Lake City (SLC) hub, the latest in a tit-for-tat route expansion (though a lot more additions are coming from DL). Alaska announced these new routes just days after Delta shared it latest in a series of route expansion plans from Seattle.
Alaska Airlines said starting June 16, it will begin flying nonstop from Salt Lake City to Boise (BOI) and Las Vegas (LAS) and beginning June 18, it will fly to San Francisco (SFO).
“Known for our award-winning service and low fares, we’re pleased to offer travelers more opportunities to experience Alaska Airlines’ unique service when they fly,” said Joe Sprague, vice president of marketing. “These additional flights will complement Alaska’s strong network on the West Coast.”
To promote the new routes, Alaska Airlines is offering its Mileage Plan members double miles on the new routes. Alaska Airlines is offering its Mileage Plan members double miles on the new routes, which count toward status in the carrier’s MVP, MVP Gold and MVP Gold 75K elite-level programs. Alaska is quick to point out that the threshold for Alaska Airlines’ Mileage Plan members to earn elite-level MVP status is only 20,000 miles — 5,000 fewer miles than most other airline frequent flier programs.
In any case, there should definitely be some lower fares in Seattle and Salt Lake City as the battle wages on…
- Here We Go Again – Delta Adds More Seattle Flights
- Delta’s New Seattle Flights – 70% Growth in 1 Year, Alaska Fights Back & Announces SLC Expansion!
- Delta & Alaska – Best Frenemies? The Battle for Seattle