Etihad Updates Business Class Amenity Kit with New City Guides

by Enoch

Etihad has sure been busy updating their amenity kits in premium cabins! Just earlier this month, they announced a new amenity kit for their First Class passengers. Instead of the current in-house design with products from Le Labo, they will soon be offering Christian Lacroix-branded cases with products from the Budapest-based Omorovicza.

Now, Etihad has announced that they are updating the Business Class amenity kit. This will be a small update, though, since they are just updating the exterior design and the city guides.

Etihad currently offers Business Class passengers amenity kits that are inspired by different cities of the world. Each kit represents a specific city, and will come with a corresponding LUXE City Guide. The current collection includes London, Madrid, Abu Dhabu, Los Angeles, Sydney, and Hong Kong. On the amenities side, they are providing products by the London-based Scaramouche + Fandango.

The current lineup of Etihad Airways amenity kits for Business Class passengers.

The current lineup of Etihad Airways amenity kits for Business Class passengers. Source: Etihad

The current lineup of Etihad Airways amenity kits for Business Class passengers.

The current lineup of Etihad Airways amenity kits for Business Class passengers. Source: Etihad

I am a huge fan of both the idea behind the kits and the kits themselves. The LUXE city guides include curated information about the destination’s hotels, restaurants, bars, spas, and shopping options, which will sure come in handy. The colorful designs are absolutely delightful, and I kind of want to collect the whole set myself! The skincare products, like most amenity kits made with Buzz Products, are packaged in a resealable pouch, which is great for a longer flight.

The new range will retain Abu Dhabi as a featured city, since it’s Etihad’s hometown, but the kit has been updated. Kits inspired by five other cities will be added, namely New York, São Paulo, Rome, Melbourne, and Bangkok. See if you can match each city to its kit!

The new lineup of Etihad Airways amenity kits for Business Class passengers.

The new lineup of Etihad Airways amenity kits for Business Class passengers. Source: Etihad

The kits will retain products from Scaramouche + Fandango, and will also include a sleep kit and dental kit. This is what Etihad has to say about each city’s design:

The designs of the amenity kits are predominantly influenced by the architectural features of the respective cities. The Abu Dhabi kit is inspired by the intricate mosaics of the Sheikh Zayed Grand Mosque and New York by the city’s grid-like streets, avenues and iconic yellow taxis. The Colosseum and ancient stone architecture influence the Rome kit; Bangkok reflects the city’s decorative temples; the Melbourne kit takes its cue from the city’s 19th century buildings, the Yarra river and coastline; and the São Paulo kit reflects the commercial capital’s iconic pavement pattern and the national colours of Brazil.

Are you excited about the new lineup of cities and kits?

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Etihad updates their Business Class amenity kit with new design and city guides - November 2, 2016 - 1:12 am

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