Delta has partnered with globally renowned design company Alessi to curate a “modern, stylish and functional” collection of service products and tableware, which will appear in flight beginning April 1.
Delta will bring Alessi’s pieces to its premium cabins, including Delta One, First Class and, in late 2017, Delta Premium Select. This marks the first time the design company has appeared in flight with a major airline with such a comprehensive program.
“The Alessi for Delta collection is part of our continued investment in delivering a world class, global culinary experience that will elevate our customer inflight dining experience to new heights,” said Allison Ausband, Delta’s Senior Vice President – In-Flight Service. “At Delta we know that every aspect and detail of the travel experience matters, and partnering with Alessi allows us to bring an uncompromising level of elegance and service to the on-board experience”
The Alessi for Delta products include flatware, crystal glassware, new bone china, stainless steel serving pieces, tabletop accessories such as napkin rings and salt and pepper shakers and trays. The collection is based on popular items created and inspired by six of the 300 renowned designers for Alessi.
“With nearly a hundred years of experience crafting innovative objects for serving food and drinks, Alessi was a natural choice for Delta,” said Alberto Alessi, President of Alessi. “At Alessi we have worked with some of the most exciting designers in our international network to create the most innovative and advanced in-flight collection in the contemporary design scene.”
In November 2015, Delta announced its partnership with Alessi to develop an extensive line of serviceware for Delta’s premium cabins. Since then, the new service items have been ideated, designed and tested in flight, while Delta actively solicited feedback from both customers and flight attendants to ensure that every design aspect of the pieces had a purpose. Delta also worked with its culinary partners to ensure the new serviceware and the overall meal experience are designed in parallel.