Who’s Reading the In-Flight Magazine? Some Interesting US Airways Flier Stats

I recently received a link to the 2013 US Airways media kit, essentially a sales pitch for potential US Airways Magazine advertisers.  Some interesting facts:

US Airways strangely considers several locations only served via their partners to be their “International Getaway Destinations”, including Sydney, Istanbul, Beijing, Tokyo, and Hong Kong. Additionally, St. Thomas, Rochester, and Long Island MacArthur are considered some of “US Airways Top Markets”.

Some demographic details for US Airways travelers…of which 70% are married and 52% make 100K+ a year:

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  1. 96% are college educated. Can’t be true if more than 4% of passengers are under college age (not even including adults that aren’t college educated).

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