Lots of travelers now use their mobile phones as boarding passes, but paper boarding passes are still used by a significantly larger percentage of travelers. Enter Peter Smart, a UK flier who recently took 14 flights in two months and became fed up with the current paper boarding passes.
Take a look at your boarding pass. You want to know where you need to be and how to get there – your boarding pass should quickly and simply communicate your next steps. The problem is, it doesn’t. What you’re looking at is a collection of strangely ordered acronyms, oddly formatted times and numbers and sequences that demand significant attention to decipher. You’re feeling jet-lagged, you start to feel uncertain and you’re not sure where to head amongst the thousands of other passengers trying to reach their gate. Surely something so crucial should be simpler?
You need to check out Peter’s website dedicated to a boarding pass redesign. He’s got some awesome ideas and I really like the new flexible, clearer, and now vertical boarding pass. Bonus, by using the same dimensions as a current boarding pass, Peter claims his design won’t require new printers. Granted, I normally use a mobile boarding pass, but do like to keep the standard passes from all my flights as a memento.
Wherever you keep your boarding pass, you’ll have taken it out and put it away multiple times before the gate. Traditional passes tend to get stuck and bend because they’re too long for your passport.What if your boarding pass naturally folded to the size of your passport? No more bends or breaks. Just simple reuse of the existing perforation. Rather than having to take out your entire boarding pass when trying to remember your flight number, what if key information was just a glance away? This is helpful when trying to distinguish between multiple boarding passes too. Your boarding pass uses the same, standard dimensions of a old boarding pass. No new printers or cards – just a portrait orientation to reduce line length of information and make it easier to find and read.