American wants to know how elites feel about upgrades
American sent what appears to be a targeted survey today to select AAdvantage elite members. The survey below was sent to an Executive Platinum asking about upgrades – and middle seats. Yes, American actually listed “moving from a middle seat” as an upgrade option!
Ranking potential benefits by importance
Another survey question asked respondents to rank the following potential benefits in order of importance:
- Complimentary upgrades on all domestic flights (confirmed up to 100 hours before departure)
- 4 domestic upgrade certificates good for a one-way flight
- A one-year membership to the Admirals Club
- 25,000 bonus miles
- 8 complimentary onboard Wifi certificates good for one flight each
- 3 change fee waivers per year
- Ability to pool miles with your family
I certainly hope no one selected Wifi vouchers as their top choice! There are some interesting options here, however. Depending on your travel habits, the three change fee waivers could be a valuable benefit.
American also threw out some hypothetical scenarios
This question asked members to choose between two options for three different benefit categories:
Seating on longhaul flights:
- Option A: Premium Economy middle seat
- Option B: Main Cabin Extra window or aisle seat
- Option A: four systemwide upgrades that clear when there’s availability (same as today)
- Option B: two systemwide upgrades that clear if there’s a seat open
Domestic vs international upgrades:
- Option A: unlimited complimentary domestic upgrades (100-hour confirmation window)
- Option B: two systemwide upgrades that can be used on any flight
Will American follow United’s aggressive upgrade selling?
United is particularly aggressive with day-of upgrade offers to elites and non-elites. It looks like American wants to know how its members feel about discounted offers to buy up to first class.
H/T: FlyerTalk Thread (user platbrownguy)