American wants to know how elites feel about upgrades
American sent what appears to be a targeted survey today to select AAdvantage elite members. The survey below was sent to an Executive Platinum asking about upgrades – and middle seats. Yes, American actually listed “moving from a middle seat” as an upgrade option!
Ranking potential benefits by importance
Another survey question asked respondents to rank the following potential benefits in order of importance:
- Complimentary upgrades on all domestic flights (confirmed up to 100 hours before departure)
- 4 domestic upgrade certificates good for a one-way flight
- A one-year membership to the Admirals Club
- 25,000 bonus miles
- 8 complimentary onboard Wifi certificates good for one flight each
- 3 change fee waivers per year
- Ability to pool miles with your family
I certainly hope no one selected Wifi vouchers as their top choice! There are some interesting options here, however. Depending on your travel habits, the three change fee waivers could be a valuable benefit.
American also threw out some hypothetical scenarios
This question asked members to choose between two options for three different benefit categories:
Seating on longhaul flights:
- Option A: Premium Economy middle seat
- Option B: Main Cabin Extra window or aisle seat
- Option A: four systemwide upgrades that clear when there’s availability (same as today)
- Option B: two systemwide upgrades that clear if there’s a seat open
Domestic vs international upgrades:
- Option A: unlimited complimentary domestic upgrades (100-hour confirmation window)
- Option B: two systemwide upgrades that can be used on any flight
Will American follow United’s aggressive upgrade selling?
United is particularly aggressive with day-of upgrade offers to elites and non-elites. It looks like American wants to know how its members feel about discounted offers to buy up to first class.
H/T: FlyerTalk Thread (user platbrownguy)
The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.