American Unveils New Amenity Kits for 2016, 4 Rotating Colors by Cole Haan

by Adam

American Airlines announced a new amenity kit this morning to “elevate the travel experience.” Cole Haan, 3LAB Skincare, C.O. Bigelow Apothecaries and Clark’s Botanicals are working together to deliver the new kits which are set to arrive in March 2016. This marks the first time American Airlines has partnered with a fashion and lifestyle brand to design and create an amenity kit, with each of the skincare products differentiated by cabin and class of service.


All kits will feature a custom bag designed by Cole Haan, inspired by their pinnacle design and innovation collection, ZerøGrand. Included in all kits are discount codes providing 20 percent off of the skincare brand in the kit and $75 towards a future Cole Haan purchase. Each kit includes a toothbrush, toothpaste, eyeshade, socks, and ear plugs. Other amenities vary by kit, including:

International First Class – Cole Haan/3LAB
Featuring perforated detail and available in six different colors, this kit’s bag is inspired by Cole Haan’s design and innovation collection, ZerØGrand.
3LAB Skincare products (M Cream, Perfect Hand Cream, and Perfect Lips (Balm), tissues, hand sanitizer, mouthwash, pen and foam headphone covers.

International Business Class – Cole Haan/C.O. Bigelow
This Dopp Kit design is versatile and is available in eight different color combinations.
C.O. Bigelow Apothecaries products (lip balm, Lime & Coriander body lotion and mouthwash), tissues, pen and foam headphone covers.

Domestic Transcon First Class – Cole Haan/Clark’s Botanicals

This kit’s bag resembles an envelope with its folds and stamped exterior and is available in six different colors.
Clark’s Botanicals skincare products (Smoothing Marine Cream, Ultra Rich Lip Balm, as well as Moisturizing Hand Cream and Refreshing Hand Wipe, both created exclusively for the American Airlines kit), toothbrush, toothpaste, eyeshade, socks and ear plugs. The amenity kits will be distributed in four rotations of various colors, ending in March 2017. The first rotation of colors will last four and a half months beginning with the gray, blue and red kits.

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G-flyer January 27, 2016 - 11:21 am

I’ve never understood these headphone covers…. with Bose headsets for use in flight, and most everyone now using ear-buds for personal listening – where ever (aside from the trash) are these thin-foam slip-covers supposed to go?


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