Here’s a baggage carousel that I wouldn’t mind waiting at! Last weekend, Zappos turned the American Airlines baggage carousel at IAH into a Wheel of Fortune game, awarding real prizes to waiting passengers. From Advertising Age:

Today, a carousel has been adorned with Zappos-branded roulette-wheel type slots designating different prizes, including Zappos gift certificates, North Face jackets, Jansport backpacks, Ugg boots and a Kitchen-Aid mixer. Travelers on seven different American Airline fights beginning at 8:30 am will win whatever prize their suitcases land on. Improv actors and a Zappos crew will also be on hand to MC the festivities and make sure the “game” runs smoothly.

Zappos chose to hold the event in Houston because the city represents one of its largest customer markets, a spokeswoman said, and is meant to represent the brand’s “thank you” to its some of its most loyal patrons. The event is sure to bring a smile to weary travelers, but what happens when more than one bag falls on the same slot on the carousel? “If two bags fall on the same prize, both people will get it,” said Mr. Vaccarino. Also, no hoarders allowed. For those traveling with more than one suitcase, there’s a one-prize-per-winner limit.


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