Emirates Drops FIFA Sponsorship, Qatar Waiting in the Wings?

by Adam

Early last month, Emirates announced it was ending its sponsorship of FIFA and any involvement in the 2022 World Cup in neighboring Qatar. Emirates was one of only six key FIFA sponsors prior to opting out of their latest contract negotiations. Rumors are that the contract was turned down due to the corruption claims surrounding the bidding process for the World Cup, specifically the 2022 Cup in Qatar. Of course, Doha based Qatar Airways is also one of Emirates’ direct competitors.

Well, according to this forum with a link to the Financial Times, it appears that Qatar Airways is ready to step in and take on the sponsorship – convinced that home country Qatar did not participate in any improper behavior. No word yet from FIFA or Qatar Airways.

Updates to follow…


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