Oops…British Airways – “Discover the Indian Ocean Ads”

Adam

Adam is the proud Founder and CEO of both Point Me to the Plane and point.me. An international consultant turned TV programming strategist, Adam currently works full-time on both websites. His obsession with points and miles dates back to his freshman year at college. After browsing Flyertalk and Mileage Workshop, Adam pulled the trigger and signed up for his first Citibank AAdvantage credit card and MCI phone line (yes, landlines still existed). Back then, both deals were churnable and in no time at all, the college freshman had enough miles to travel to Europe and Asia in First Class for free, multiple times. Needless to say, he was hooked! Fast forward a few years and Adam of course ended up in a career with a heavy travel requirement…which meant extra miles for awards! As his colleagues and friends started to hear about and see pictures from his trips, they wanted in on the secret and Adam began to assist them with their bookings, Juicy Miles was born. At the same time, Adam started an email newsletter to prevent those less obsessed co-workers from squandering their point collection opportunities. The bi-weekly email covered everything from upcoming promotions, guidance on maximizing points, and redemption advice. The distribution quickly expanded outside the office and Point Me to the Plane became a BoardingArea blog.