Oops…British Airways – “Discover the Indian Ocean Ads”

by Adam

BA is getting some negative feedback due to the poor timing of one of its newest ad campaigns – “Escape the commute and discover the Indian Ocean”.

As per the Huffington Post:

British Airways has verified the ad is real and says the campaign behind it was planned long before the event of the missing airliner. “We are very sorry for any offence caused, and the advertising is being withdrawn. This campaign was planned some months ago and we recognize that its appearance at this time is inappropriate,” a BA spokesperson told the Huffington Post Canada. Commuters on the London Underground say they’ve seen the ad running at Euston Station, according to the Independent but the ad has since spread worldwide via Twitter just hours later.

BA Escape the Indian Ocean

BA Tweet

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1 comment

Stephan March 28, 2014 - 2:40 pm

Ok, why is that offensive? Not like BA had anything to do with the disappearance of MH370. Not like everyone has suddenly stopped flights there. We all grieve for the lost souls and feel for the families who have lost loved ones, but this is just stupid.


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