Richard Branson Declares Again – Alaska Will Pay for Virgin Brand Until 2040, Even If They Don’t Use It

by Adam

At a travel conference this weekend, Sir Richard Branson continued to tell industry insiders that Alaska will need to pay him licensing fees through 2040, even with Alaska’s plans to drop the Virgin brand.  He told the same story when he was in Seattle last month to celebrate Virgin Atlantic’s inaugural flight to the city.

“When I sat down with Alaska, I genuinely believed that they would treasure the brand, that they would treasure the people, that they would treasure the product and that they knew what they were buying. They spent $2.6 billion buying it. And that the last thing they would do would be to rip the heart out of it, which seems effectively like what they decided to do. It just seems such a waste.”

According to security filings, Virgin America paid a fee to the Virgin holding company equal to 0.7% of the airline’s total revenue for 2016, just north of $10M last year.

The Puget Sound Journal comments on the hypocrisy of Branson’s complaining.

In 1997, Virgin Group acquired the low fare carrier Euro Belgium Airlines for $60 million and promptly dropped the name in favor of Virgin Express. Virgin Express lasted only nine years; it ceased operations in 2006 when it was sold and merged into the new Brussels Airlines.

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3 comments

James April 23, 2017 - 5:08 pm

Another example of ego getting in the way. He promises a new chapter in aviation that he will be involved in post-merger, and yet with talk like this sounds just like his least favorite presidential candidate…

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JAXBA April 25, 2017 - 12:42 am

It does sound like a certain someone else insisting that Mexico will pay for The Wall, doesn’t it!

Branson is a successful, but greedy man. I detest him.

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First Class Recap: Improved Business Class, Green Hotels, and Fee Waivers | No Mas Coach! April 25, 2017 - 7:10 pm

[…] Richard Branson states Alaska Airlines to be paying fees well up until 2040. Adam from Point me to the Plane writes more about Branson’s expectations of […]

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