SAS Scandinavian Airlines announced an exclusive partnership with Charles Heidsieck to serve an unreleased vintage Champagne. Passengers flying SAS business class will become the only people in the world to taste the 2005 vintage Rose.
The Scandinavian carrier also secured remaining bottles of the 2006 vintage to pour on long-haul flights, replacing the non-vintage currently served onboard. Exclusive pours begin this summer, although SAS did not announce a specific date.
SAS Head Chef Peter Lawrence seems excited about the acquisition. A non-vintage Charles Heidsieck Rose retails for $80, with the vintage 2006 retailing for $150.
“With fruity notes and tasting of figs, pine nuts and brioche, with a long, balanced finish, the new Champagne elevates our offering to the next level,” Lawrence said in a news release.
Only a handful of airlines serve vintage Champagne, and this acquisition puts SAS among the top high-altitude purveyors. This is sure to be a delight for business class passengers traveling through Scandinavia.
Airlines Are Stepping Up Their Champagne Game
SAS joins a growing number of top-rated airlines splurging for expensive bottles of Champagne for business and first class cabins. Japan Airlines currently serves a $420 bottle of Salon 2002 on select routes in first class.
Lufthansa and Swiss International Airlines serve the exceptional Laurent Perrier Grand Siecle in first class.
Other exquisite pours include:
- Dom Pérignon 2006, served on Emirates, Singapore, and Thai
- Krug Grande Cuvée, served on ANA, Cathay Pacific, and Air France
- Perrier-Jouët Belle Epoque, served on Korean Air
- Taittinger Comtes De Champagne 2005, served on Qantas and Oman Air
These $150-plus bottles are served in first class – not business class. Some of the better business class cabins offer non-vintage Champagnes in the $40 range. Turkish Airlines poured Taittinger on my flight to Istanbul last summer, while Korean Air serves Perrier-Jouët in business.
SAS does not offer a first class product but pouring a vintage Champagne will certainly place its beverage offering amongst the best in the world.
Ready to Try the New Bubbly?
SAS is a Star Alliance member and occasionally makes award seats available to partner programs like United MileagePlus, Lufthansa Miles & More, Avianca LifeMiles and Aeroplan. You can redeem 70,000 United miles for one-way travel between the U.S. and Europe, or 55,000 Aeroplan miles for the same flight.
SAS flies longhaul routes from Copenhagen, Stockholm, and Oslo to major airports North America and Asia.
How Do You Pronounce SAS?
Is it S-A-S or “SAS,” as in Sass? In Swedish it’s pronounced “Sass” but you’ll usually hear S-A-S in English. Just don’t get too sassy on board after enjoying a few pours of the airline’s new top flight Champagne!
Cheers! In Swedish, Danish, and Norwegian
Cheers, SAS! 🍾
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