After 21 years, SAS has revealed a new livery design for its aircraft exterior. The airline calls it a modern take on classic Scandinavian design, and to highlight the future of SAS. The carrier’s new Airbus A350 and A320neo will be the first to feature the new design revealed today in Copenhagen.
Here’s how SAS describes arriving at the new design:
Customer analysis shows that travelers are proud to be part of the SAS community and that the unique blue color, which has become SAS’ signature, together with the logo, are among the strongest elements when travelers highlight their feelings towards the SAS brand.
In this spirit, the new livery embraces this unique relationship by extending the blue color of the tail further down the fuselage and by adding a new big silver SAS logo to the front of the aircraft.
The roll-out of the new SAS livery will follow the normal maintenance program of the aircraft, meaning the existing fleet will be updated with the new livery in accordance to an already scheduled repaint process each 5-6 years. All SAS aircraft will feature the new livery by 2024.
The new SAS livery features several updates, including:
- The previous grey color used on the fuselage has been updated to a fresher shade of grey.
- A bigger SAS logo has been placed at the front of the plane, in a silver grey tone.
- Enhancing and extending the blue color of the tail further down the belly of the plane.
- The earlier red engines have now been turned into silver grey and dressed with SAS blue crowns to harmonize with the SAS current visual identity
- The word mark “Scandinavian” is still located on the engines, but it is now in dark grey, in order to provide sufficient contrast to the light grey/ silver color of the fuselage and to flirt with the SAS interior design color scheme. The word “Scandinavian” has also been placed under the plane on the belly as a symbol for SAS’s Scandinavian heritage and for clear visual identification from the ground. The Scandinavian heritage is also shown in the three Scandinavian flags that have been updated
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