Back in April, a colleague and I stayed at The Beekman New York, located downtown near the Brooklyn Bridge and City Hall. This beautifully elegant and artsy hotel is a Virtuoso property, a former Two Roads Hospitality hotel, and a current Hyatt property.
Breaking It Down:
What Kind Of Hotel Is The Beekman?
The Beekman is in a beautifully restored historic building known as Temple Court, but it wasn’t the first building on this site. In the 18th century, this site was home to a theatre company. In the 19th century, law offices and merchants moved into the neighborhood.
Temple Court was built in the late 1800s — a soaring skyscraper (then) at ten stories tall. Many of the buildings in this area were abandoned after 9/11, and it wasn’t until later on that interest in revitalizing the downtown Financial District area renewed. Today, many facades and buildings are landmarked. The Beekman opened in 2016 as a Thompson Hotel.
The Beekman and Other NYC Prive Properties
As a Thompson/Two Roads Hospitality hotel, The Beekman is one of the hotels taken over by Hyatt in last year’s merger. And now, we’re excited to see that The Beekman is now a participating Prive property, along with Gild Hall and Hotel 50 Bowery, two other Two Roads hotels.
Andaz 5th Ave and Andaz Wall Street, Park Hyatt, Grand Hyatt, and Hyatt Centric Times Square round out the participating NYC Prive properties.
Hyatt Mergers and Acquisitions
Follow along now: Hyatt’s original portfolio was very North America and Asia-based. Think Grand Hyatt, Hyatt Regency, Park Hyatt, and Hyatt Place.
In the mid-2000s, they revamped the Hyatt brand and expanded into lifestyle hotels. In 2017, Hyatt acquired Miraval and Exhale, two wellness brands. Hyatt also introduced their new loyalty program, World of Hyatt, in 2017.
In 2018, Hyatt announced they were partnering with Small Luxury Hotels — adding up to 500 SLH properties into the portfolio. This expanded the Hyatt portfolio into a destination where they just didn’t have a lot: Europe. Hyatt acquired Two Roads Hospitality, which includes Destination Hotels, Thompson Hotels, tommie, Alila, and Joie de Vivre, in late 2018. With this acquisition, Hyatt exploded into the lifestyle hotels market.
- Read about … our favorite Small Luxury Hotels in Europe
- Our favorite Small Luxury Hotels in Australia and New Zealand
- Our favorite Small Luxury Hotels in Asia
Of these hundreds of new acquisitions, NOT ALL are bookable on points, and very few are within the Prive portfolio.
Hyatt + Small Luxury Hotels
If you recall, Hyatt also partnered with Small Luxury Hotels. These two partnerships, mergers, whatever you want to call them, added hundreds of hotels to the Hyatt portfolio. Over the last few months, Hyatt has added numerous hotels to their booking platform. We’ve been a little unclear as to their thought process, but there is no doubt that these partnerships are doing a World of (good for) Hyatt. Pun, huh?
What Is Hyatt Prive?
Like many other hotel brands, Hyatt revamped their loyalty program to attract and retain customers. Prive special benefits are available at participating Park Hyatt, Hyatt Regency, Grand Hyatt, and Andaz properties. There’s no additional cost to receive benefits, however you must book through a Hyatt Prive advisor, like myself. Benefits include:
- One category upgrade, confirmed – if available – within 24 hours of booking
- Daily breakfast for two
- Early check in or late check out based on availability
- A welcome note and gift
- A hotel credit ($50 or $100, depending on property)
Prive benefits are not combinable with some offers, but often can be stacked with Hyatt deals like 4th night free at certain properties — making the Prive benefits incredibly valuable.
Related: More Info About Hyatt Prive
Do You Earn World of Hyatt Points With Hyatt Prive?
Yes, you can still earn World of Hyatt points! And should you be an elite status holder, you’ll also receive those benefits when booking with Hyatt Prive. For example, you can still apply a Globalist suite upgrade to a reservation. Earn more World of Hyatt points by paying for your Prive rate with a World of Hyatt credit card.
The card offers a sign up bonus of 50,000 points after meeting the minimum required spend. You’d also earn a free night at any Category 1-4 hotel after each cardmember anniversary year. Other great travel cards where you’d earn bonus points include the Chase Sapphire Reserve (3x Ultimate Rewards points) or the Chase Sapphire Preferred (2x UR points).
Get to know a Prive advisor so you too can reap the benefits of Hyatt’s expansion. Your travel advisor will be able to secure you exceptional rates plus benefits, include your WOH number in every booking so you earn points, and ensure you’re treated like the VIP that you are.
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