TripAdvisor has removed over one million reviews as the company crack downs on fake reviews. As reports about bogus posts on the travel platform abound, the company is attempting to wipe out the practice and upright its reputation.
Many popular luxury hotels in big cities like London, Paris, and Las Vegas have been the ones where an eyebrow or two have been raised.
According to an analysis of 250,000 reviews from British consumer group “Which?,” a large portion of the suspicious five-star TripAdvisor fake reviews came from a single person who had never reviewed any other hotel before. The analysis looked at the ten most popular hotels in ten locations.
“TripAdvisor’s failure to stop fake reviews and take strong action against hotels that abuse the system risks misleading millions of travellers and potentially ruining their holidays,” said Naomi Leach, head of the Which? travel division.
TripAdvisor Claps Back
TripAdvisor disputes the report and said that 66 million reviews were submitted in 2018 and all were analyzed using advanced fraud detection technology.
Of those 66 million reviews, 2.7 million were subject to additional human assessment by content moderators. A total of 3.1 million reviews were rejected or removed and about 1.4 million were identified as fraudulent. TripAdvisor says that most of these 1.4 million were blocked before even being posted.
Since 2015, TripAdvisor also says that it has stopped 75 sites that were trying to sell reviews including one person who was sentenced to nine months in prison in Italy last year.
The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.