TripAdvisor has removed over one million reviews as the company crack downs on fake reviews. As reports about bogus posts on the travel platform abound, the company is attempting to wipe out the practice and upright its reputation.
Many popular luxury hotels in big cities like London, Paris, and Las Vegas have been the ones where an eyebrow or two have been raised.
According to an analysis of 250,000 reviews from British consumer group “Which?,” a large portion of the suspicious five-star TripAdvisor fake reviews came from a single person who had never reviewed any other hotel before. The analysis looked at the ten most popular hotels in ten locations.
“TripAdvisor’s failure to stop fake reviews and take strong action against hotels that abuse the system risks misleading millions of travellers and potentially ruining their holidays,” said Naomi Leach, head of the Which? travel division.
TripAdvisor Claps Back
TripAdvisor disputes the report and said that 66 million reviews were submitted in 2018 and all were analyzed using advanced fraud detection technology.
Of those 66 million reviews, 2.7 million were subject to additional human assessment by content moderators. A total of 3.1 million reviews were rejected or removed and about 1.4 million were identified as fraudulent. TripAdvisor says that most of these 1.4 million were blocked before even being posted.
Since 2015, TripAdvisor also says that it has stopped 75 sites that were trying to sell reviews including one person who was sentenced to nine months in prison in Italy last year.
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2 comments
If TripAdvisor is actually vetting the reviews that get posted on their site, they need to tighten things up considerably. I take their reviews with a grain of salt after getting burned too many times.
Definitely there are fake reviews. I always am suspicious of positive or negative reviews of posters that only have 1 post. I put high credibility on posters that have many many reviews on TripAdvisor. The 1 post reviews I ignore.