Who ranked as the “most impossible award program” to book award tickets with? Unsurprisingly it was Delta but shockingly US Airways was ranked as the second most difficult.
Who is most likely to view their miles as “worthless”, that surprisingly too was US Airways’ Dividend Miles members, they were two times more likely to view their miles as worthless than peers from American, Delta, Southwest, and United. Hmm…I’m going to guess these are members looking to redeem domestic awards who don’t know anything about the amazing value for Star Alliance partner awards with very flexible routing rules. In fact, one of the other findings was that 59% of award program members say they are looking to redeem their miles for awards in the US / Canada!
These are just a few of the findings from the 2014 Mile Satisfaction Survey, commissioned by MileCards.com, a website that lets users compare travel credit cards based on where they want to fly. The survey measured customer perception of the loyalty programs for American, Delta, Southwest, United, and US Airways with 1,600 frequent-flier member responses.
Here’s one finding I don’t think anyone can dispute – Delta SkyMiles members say it’s hardest to use Delta’s website to book award tickets, especially at the low inventory levels. Besides partner awards made over the phone, the likelihood of finding a Delta award at the lowest level requires searching in a specific way, quite a bit of luck , and is next to impossible for international routes.
Check out the full survey results and details here.
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