Delta today announced a new partnership with Union Square Hospitality Group (USHG), which includes Danny Meyer’s full portfolio of restaurants including Blue Smoke, Union Square Cafe, Gramercy Tavern, and Shake Shack. From the press release:
Kenny Callaghan Executive Chef and Partner and Chef de Cuisine Jeffrey Held of Blue Smoke restaurant will create BusinessElite Express Meals for Delta’s three daily flights between New York’s John F. Kennedy International Airport and London-Heathrow. Delta customers on this key business route have expressed their desire for faster meal service options – allowing them more time to rest and relax, taking advantage of Delta’s full-flatbed seats. Additionally, The Blue Smoke beverage team will create a signature cocktail for the menu. The new Express Meals and cocktail will debut in February 2014.
“With our shared passion for celebrating culinary innovation and hospitality, Delta and Union Square Hospitality Group are natural partners,” said Joanne Smith, Delta’s senior vice president – inflight service. “Union Square Hospitality Group is equally renowned for its food as much as its elevated level of service. We look forward to bringing the benefits of this new and inventive relationship to our customers.”
“We’ve long admired Delta’s commitment to inflight innovation, and BusinessElite provides an ideal stage for USHG to collaborate to help further enhance the inflight food and hospitality experience for Delta’s passengers,” said Danny Meyer, USHG’s CEO.
Delta and Union Square Hospitality Group have a long-standing relationship, working together at Citi Field where Delta collaborated with Union Square Hospitality Group to design its Delta Sky 360 Club. Additionally, Shake Shack and Blue Smoke on the Road opened their first U.S. airport locations at Delta’s new JFK Terminal 4 in May. This newest venture could pave the way for developing additional Delta inflight menus from other restaurants in the USHG family.
Additionally, Delta is working with Hospitality Quotient (HQ), the learning and consulting business of USHG. HQ will consult to Delta’s leadership and inflight service teams to further differentiate the passenger experience on Delta, applying principles and best practices from USHG in helping Delta to create and sustain a culture of hospitality.
“Like USHG, Delta believes that happy employees lead to happy ‘guests’,” says Susan Salgado, managing director of HQ. “Delta is an airline we have always admired for their deep roots in hospitality and their commitment to all stakeholders, with a strong emphasis on employees. This is an ideal partnership for HQ.”