New Amenity Kits for Cathay Pacific in First and Business!

Cathay Pacific earlier this week unveiled new amenity kits for First and Business Class passengers on long-haul flights. The kits feature natural skincare products from Aesop and Jurlique. Signature products such as hand cream and lip cream are presented in a specially designed case from Aesop for First Class passengers, while the Business Class kit has been created by Seventy Eight Percent, a Hong Kong-based design company that creates high-quality bags for globetrotting professionals.

Specially designed for female passengers in First Class, stackable camel-coloured Aesop cases are offered on flights to and from Hong Kong, allowing passengers to attach the two kits together after their journey. Male First Class passengers are given a grey Aesop case.

For Business Class passengers on long-haul flights, an amenity kit designed by Seventy Eight Percent is now being provided. Seventy Eight Percent has been nominated as one of Asia’s noteworthy emerging brands in recognition of its innovative designs, sophistication and impeccable quality. Natural skincare products from Jurlique are included in the kits, which come in 12 colours and will be presented onboard on a rotational basis.

Cathay Pacific General Manager Product Toby Smith said: “We are very pleased to be continuing our collaboration with Aesop and Jurlique, and are also looking forward to working with a local brand in Seventy Eight Percent. When selecting our brand partners, we look for alignment with our own design principles which guide the way we shape our products to deliver a memorable travel experience for our passengers.”

Full details of the contents of each First and Business Class amenity kit are as follows:

First Class Male Amenity Kit
Aesop Grey top zip case
Aesop Camellia Nut Facial Hydrating Cream
Aesop Rosehip Seed Lip Cream
Toothbrush, toothpaste, mouthwash
Earplugs, hairbrush, sleeve and monitor-cleaning cloth

Cathay Pacific New First Class Amenity Kit Female

First Class Female Amenity Kit
Aesop Camel top zip case with button (from Hong Kong)
Aesop Camel top zip case with flap (to Hong Kong)
Aesop Camellia Nut Facial Hydrating Cream
Aesop Rind Concentrate Hand & Body Balm
Aesop Rosehip Seed Lip Cream
Toothbrush, toothpaste, mouthwash
Earplugs, cotton pad, hairbrush, sleeve and monitor-cleaning cloth

Cathay Pacific New First Class Amenity Kit Female 2 Cathay Pacific New First Class Amenity Kit

Business Class Amenity Kit
Seventy Eight Percent wash bag
Jurlique Natural Lip Care Balm
Jurlique Balancing Day Care Cream
Jurlique Citrus Hand Cream
Anti-skid socks, eyeshade, toothbrush, toothpaste
Earplugs and monitor-cleaning cloth

Cathay Pacific New Business Class Amenity Kit

Related

United’s New Amenity Kits – Special tins back until March, then a new kit w/ golf balls and special socks

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Comments

  1. Oh no. These first class bags look horrible. And Aesoap is just a skincare brand name, not even a high fashion brand name. Business class bag looks better than first???

  2. These new kits seem to be a bit of a downgrade, especially in business class. I love the Agnes B kits they currently offer and in comparison these new ones really look cheap. As for First Class, though I don’t think it’s new to Cathay (can’t remember from my own experience) but I’m still wondering, why would they segment genders? the idea seems very last-century and I can’t quite understand what the difference is between the two, the comb versus the hair brush…seriously? Who uses a comb anymore? except for a generation of men who are now bald anyway. Moisturizers are great but on very long flights an Evian facial spray would seem quite appropriate. Also a mouth wash maybe? And most importantly a bag that you would want to keep…not these very unstylish business class kits….Jsut some thoughts…

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