American Eagle Airlines, Inc. (American Eagle Airlines), a wholly owned subsidiary of American Airlines Group Inc., announced today that the company will be changing its name to Envoy in spring 2014. This change is being made to give the company its own distinct identity and eliminate the confusion between the company’s current name and American Eagle, the regional flying brand of American Airlines, Inc. With the formation of American Airlines Group, the 10 confusion between the company’s current name and American Eagle, the regional flying brand of American Airlines, Inc. With the formation of American Airlines Group, the 10 carriers currently providing regional service for the legacy American and US Airways networks will all eventually fly under the American Eagle brand.

“Our people and our company – which is one the largest regional carriers in the world with some of the best people in our business – deserve a name that is all our own,” said Pedro Fabregas, the president and CEO of American Eagle Airlines. “By taking on the Envoy name, we can better differentiate ourselves from the competition and better market ourselves. This is important for both our people and our company as we further expand our ground handling business.”

Confused, check out this weekend’s post – Internal Letter – American Eagle to Change Name…Sort Of

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4 comments

Kris January 14, 2014 - 8:51 am

Yes, clearly differentiate themselves by choosing the name of the US Airways premium product.

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Jonathan C. January 14, 2014 - 8:58 am

I wonder if this is also done for legal reasons when it comes to delayed flights, etc. Can’t point back to “American” when your flight is operated by a separate entity known as “Envoy.”

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adam January 14, 2014 - 9:00 am

Jonathan C. – American Eagle was one of the worst performing…

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Kris January 14, 2014 - 10:10 am

As far as reporting statistics go, this is true, but envoy will be like SkyWest, where they paint their planes as UAX (for example), so as far as the passenger is concerned, it is still AE.

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