BREAKING: Hyatt Announces New Global Head of Loyalty, Expanded Role

by Adam

Point Me to the Plane received some exciting leadership news directly from Hyatt this morning.  You might remember that Jeff Zidell resigned in May and no new World of Hyatt executive was named at the time. Well, today Mark Vondrasek takes over as EVP and Global Head of Loyalty & New Business Platforms. He’ll be responsible for both loyalty and Hyatt’s wellness initiatives including Miraval and Exhale. He joins Hyatt from Starwood where he spent 15 years in various roles, most recently as their SVP and commercial services officer. In that position he was in charge of the SPG program as well as their mobile and digital initiatives.  Full PR below:

Hyatt Hotels Corporation today announced the selection of Mark Vondrasek as executive vice president, global head of loyalty & new business platforms, reporting to Mark Hoplamazian, president and chief executive officer. In this newly created leadership position, Vondrasek will direct Hyatt’s integrated experience strategy, which currently includes the World of Hyatt loyalty platform as well as Hyatt’s wellness initiatives including Miraval and exhale. Vondrasek will also be charged with creating and scaling new business opportunities, products and services.

“Mark’s successful track record, working in a brand-led, global organization makes him the ideal candidate for this role,” said Hoplamazian. “We are fortunate to welcome a leader with a reputation for transformation who can accelerate Hyatt’s loyalty platform, advance innovative products and expand Hyatt’s partnerships. This work is critical to our experience-based growth strategy and will deepen the relationship we have with our existing guests as well as expand our base of customers.”

Vondrasek joins Hyatt with more than 25 years of experience in building strong brands through the effective integration of marketing and operations. Most recently, he spent 15 years in leadership roles at Starwood Hotels and Resorts, the latest of which as senior vice president and commercial services officer. In the position, Vondrasek was responsible for the Starwood Preferred Guest (SPG) loyalty program, 10 customer contact centers, mobile applications, digital initiatives, business-to-business sales strategy, revenue management and sales. During his tenure at Starwood, he spearheaded many of the company’s most successful loyalty initiatives as well as oversaw Starwood’s strategic marketing partnerships. Vondrasek also held previous roles at Northern Trust, Fidelity Investments and Kemper Financial Services.

“This is one of the most exciting times in the history of the travel and hospitality space. I’m intimately familiar with, and have great respect for the Hyatt brand, the company’s entrepreneurial mindset and the strong foundation they’ve built with their loyalty platform and approach to growth and innovation,” said Vondrasek. “I’m eager to collaborate with the amazing team Mark has built to accelerate the forward momentum powered by World of Hyatt, the company’s movement into wellness and other opportunities to expand beyond traditional hotel stays.”

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1 comment

Max September 25, 2017 - 9:07 am

I wonder how many diamonds/globalists switched programs when hyatt went from 25/50 to 60 nights.

I always hit 50 nights. 60 is so hard with Hyatts likited footprint.


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