Iberia has finally released their new uniforms developed by Catonian designer Teresa Helbig and they’re certainly eye-catching. The modern look was unveiled on the catwalk on the final day of the Mercedes-Benz Fashion Week Madrid.
The new range will be rolled out to Iberia’s over 6,500 pilots, flight attendants, and other uniformed staff in May 2020.
Iberia’s Partner: Teresa Helbig
The choice of a designer from Catalonia, Teresa Helbig, is an interesting one for Spain’s flag carrier which recently launched a Madrid stopover program. That said, they couldn’t have picked a more qualified partner. Helbig’s award-winning pedigree includes the L’Oreal Paris Prize for Best Collection at Madrid Fashion Week and the Glamour Magazine Award for Best Spanish Designer.
Her collection for Iberia makes her the latest in a line of fashion luminaries including Manuel Pertegaz, Elio Berhanyer, and Adolfo Domínguez to design Iberia uniforms. She is the first woman to design Iberia uniforms.
New Iberia Uniforms
Iberia presented the new uniforms during Madrid Fashion Week with more than 20 outfits for both their male and female crew.
Helbig said her designers were intended to be “very current, serene, [and] formal” with a special focus on accessories. The collection is expansive. It includes dresses, blouses, suits, skirts, pants, shirts, coats, handbags, cardigans, blazers, scarves, knitted jumpers, polo shirts, and neckties.
Iberia even developed special uniform items for pregnant employees. According to Helbig, the uniforms “embody edginess, proximity, vitality, excellence, and helpfulness” which are said to be Iberia values.
According to Iberia, “blue, red, yellow and natural hues prevail. The sea-blue stands for balance. Red and yellow represent passion, youth and energy, and the natural colours give that extra bit of glamour.”
The new uniforms are edgy but classy, and possibly the best new uniform unveiled by any major carrier recently.
They look like something cohesive and professional for the workplace while being street-worthy enough that employees would be happy to wear them on their time off on the town. I can’t wait to see them start being rolled out in May.
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