VietJet Air says it’s empowering young females in Vietnam by allowing them to choose between a traditional uniform and a two piece bikini. According to the airline’s female CEO:
“The sight of these young ladies strutting their stuff is a powerful one amidst Vietnam’s conservative culture.”
The approach seems to be working from a monetary standpoint as well, with the airline stealing 30% market share from Vietnam Airlines and the CEO becoming the first ever female billionaire in the country.
Of course, like last year, there’s an annual calendar being released for those looking for the perfect holiday gift.
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7 comments
yes, i love it when they feel empowered… tie me down and slap me silly!!
[…] Two Piece Bikinis Uniform of Choice for this Airline, CEO Becomes First Female Billionaire by Point Me To The Plane. Not sure if I buy the whole female empowerment argument, but it’s no doubt effective advertising and it’s optional (and something I think few flight attendants would actually choose to wear). […]
perhaps this is a way for the airline to distract against their horrendous on time arrival and flight cancellation rates and plain old poor flying experience. pony up the extra $10 and get a flight on Vietnam Airlines. So worth it
Who needs to be on time when you have these ladies servicing you?
Umm yes, empowered to walk around naked in a cabin of fully clothed passengers. I believe this is probably along the lines of what Donald Trump has in mind when he talks about empowering women.
I fail to see the correlation you’ve made between these uniforms and their revenue. Would you care to elaborate?
VietJet is almost always cheaper than Vietnam airlines. In my experience much more than only $10 cheaper. He’s saying to pay the extra money for the airline that does NOT offer the option of bikini’s for flight attendants in order to have an on time flight. Personally, when I was on vacation in Vietnam, I was happy to not worry about tardiness and to save lots of money. One flight was a bit shaky and clattered with the reverberation enough to make me worry it would fall apart. But I actually had met the man that was in charge of maintenance at the time. I don’t know much about the maintenance, but he was an incredible gem of a human.