Inflight marketing is a powerful tool for brands. As a passenger, you’re essentially held captive in an environment for hours on end.
While distractions on-the-ground abound, that is less the case when in a flying metal tube at 35,000 feet (especially when there’s no Wi-Fi). A golden marketing opportunity arises when you have a product next to a potential customer who has no choice but to sit in a seat for hours.
The Air New Zealand Pillow With NASA Tech
Want to feel like a NASA astronaut? Just fly (at 35,000 feet) on Air New Zealand and use their business class pillows. Air New Zealand is touting they are the first airline to use NASA technologies on an inflight product — with the introduction of a new business class pillow.
The key differentiator is a coating on the pillow called Outlast, a temperature regulating product that is used in the making of astronaut space gloves. The coating is said to absorb heat as the skin gets hot, and as the skin cools, the heat is released.
The pillow itself is in collaboration with German bedding brand Paradies.
We know quality sleep is important to our passengers, particularly those traveling in Business Premier on our long haul routes. This pillow allows passengers to lay on the side that regulates their temperature or sleep on the regular side, which ultimately gives them more control over their environment.” Air New Zealand Senior Manager Customer Experience, Niki Chave
Now, not only can use a sleep mask that has New Zealand natural wool (in collaboration with Allbirds), you can also sleep like an astronaut — and feel like one too.
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